Avison Consulting believes that strategy is not just a mission, vision or goal statement. It certainly is not only a financial analysis of the situation. Although all interesting and important, these do not create a strategy. A strategy articulates the key issues facing the business and, among the many options possible, selects a limited number of coherent actions which explain how the firm will address the business challenge.

For many business strategies, Avison Consulting Limited believes that cross-sectional engagement of the organisation and external firms can identify the most valuable opportunities while simultaneously validating the opportunity potential with key stakeholders, startiing to mobilise the workforce, identifying challenges to full implementation at the earliest possible moment and beginning the implementation while the strategy is still forming. Firms loose time, money, effort and business opportunities focusing on linear, overly rational and sequential approaches to strategy and implementation.